How we workwork
Before we start doing anything, we will take time with you and understand your core KPIs, driving factors of your business, and vision of what you want to put in the world.
Test and Report
First, we will test and collate a report of your website highlighting possible improvements. This process will clarify critical drivers of traffic, your audience and patterns of engagement. If you are a start-up, we will discuss your vision and how you would like to be seen and positioned in the marketplace
We will focus on competition, market segments and keyword research. Gaining more profound insights into your business and your competitors will allow us to build your target customer profile and identify direct and indirect competitors.
We will use our marketing expertise to identify what your customer needs and how we can improve your offer above your competition
Building on our research and the resulting yield, we'll create an onsite optimisation structure to create a cohesive, UX-focused, SERP optimised website.
After this is implemented, we will create an ongoing UX and CRO analysis protocol and ensure that your site is constantly delivering high quality, an optimised experience that generates conversions, identify the best platforms for social media presence, and start planning campaigns.