Newsletters are important

Why are newslletes so important?

A newsletter is an old marketing technique, as ancient as email, and we can not emphasise enough the importance of it. 

Here’s the tea on newsletters; marketers around the globe would agree, this is still one of the most powerful conversion tools in any marketer belt.

Establishing an email list and sending impactful newsletters will build further interest, help conversions and increase website traffic.

Still, many small business owners tend to be unsure how newsletters can benefit their business and the purpose of a newsletter. 

For one, sending out regular email newsletters is a great way to build up an email list. For the rest, our article will guide you and demonstrate how a simple tool, such as a newsletter, can ensure growth and retention, what a newsletter should do, and how to create successful email campaigns.

Some of the benefits are: 

  • Creating personalised content and collecting feedback
  • Having a forum for self-promotion, adding value to your audience
  • Generating traffic to your site and increasing leads
  • Improving sales and retention 
  • Owning your media and contact lists.
Email Newsletter laptop illustrated

What Is a Newsletter?

Short definition – a newsletter is a publication from a business or organisation containing information meant to be helpful or interesting to readers. 

Organisations and enterprises employ newsletters as an instrument to carry and distribute relevant information and news to subscribers. 

The concept of direct reach through cleverly crafted newsletters will help increase conversion rate and website traffic and improve brand image.

Keeping a pulse on user experience is valuable; user reactions or lack thereof is a straightforward metric to make or break the business. 

Customer satisfaction surveys to obtain customer feedback is another great way to reach through email campaigns helps brands gauge likes and dislikes and adjust the campaigns or products accordingly. 

Another benefit is that new prospects can be engaged and retain consumers, keep having them come back again and again.  

Is email still a thing?

If anyone is still wondering if the email is still a good marketing strategy, we are here to confirm – yes, it is!

Let us go through some of the statistics – email generates 40 euros for every 1 euro spent, bringing us to an astounding 400% ROI, making it, by far, one of the most effective options available. 

When questioned, 4 out of 5 B2, B marketers say email newsletters are critical to their content marketing success and instead give up on social media than email. 

Stats that come as a surprise: 

Both Baby Boomers and Millennials prefer to receive business communications via email – 74 % and 73%, respectively.

  • The global email marketing market was valued at $7.5 billion in 2020 and is projected to jump to $17.9 billion by 2027. (Statista, 2021)
  • There are 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025. (Statista, 2021)
  • More than 306 billion emails are sent and received each day. (Statista, 2021)

On the whole, 99% of users and consumers check emails daily, and it is the preferred way to receive updates from brands, by far.

Like in all segments of life, everything comes down to relationships. A newsletter is the best way to maintain personalised and regular contact with users. 

It is nice to address the public by their first name in a newsletter and build a trusting relationship by keeping regular contact.

Once we establish a trusting relationship, it becomes easier to call the customer base into action.

CTA can be anything, calling to book appointments, buying products online, or offering an extra discount. Establishing that trust level is very difficult without a newsletter and could lose many valuable leads. 

Newsletter newspaper

How to Start a Newsletter

The best email marketing practice is starting small and building a subscription base.

Use an Email Marketing Program

As a matter of fact, this can be done without using software – compile email addresses and file them in a spreadsheet before sending out emails manually. 

Without a doubt, sending emails manually may be an acceptable strategy at the beginning of the venture. Even if only a handful of emails are acquired, managing this process by hand can quickly become tedious and inefficient, especially as the email list grows. Worth bearing in mind; simply shooting a mass email will limit the message’s formatting and styling and inhibit precise targeting.

Besides doing newsletters manually, one must be aware of anti-spam laws and ensure the newsletter is compliant. Staying compliant may prove difficult, and the slightest slip may lend a site owner in a lot of trouble. 

For all these reasons, we recommend deploying an email marketing platform. Email marketing platforms are an all-in-one service that empowers the whole process helps build and manage email campaigns. 

Platforms that offer this kind of service enable, create, categorise and send messages on a much larger scale and to a particular audience in targeted campaigns.

It is becoming increasingly important to stand out from the crowd in an oversaturated market, organisations to achieve uniqueness and efficiency. 

In conclusion, choosing an appropriate platform is not easy; you can test a few programs as most offer free trials. 

 Start Building an Email List

The first thing to remember is to start building an email list. The goal here is to have a newsletter distributed and read. Gathering and managing your email list well means visitors should be offered a choice to opt-in as subscribers. 

The well-crafted newsletter can encourage the audience to pursue more forms of engagement and recommend products or services to friends. 

Stay Compliant- GDPR:

As long as you do your due diligence, you will avoid inadvertently breaking anti-spam laws by keeping up-to-date and understanding the rules of data protection. 

Being that the GDPR: In May 2018 General Data Protection Regulation was passed by the European Parliament, it is vital to be aware of the obligations of the regulation. The main objective of this regulation was to create a harmonised data privacy law across member states of the European Union. As the regulation aims to protect consumers from being inundated with unsolicited emails, staying compliant with this act is incredibly important. 

Thankfully, a few easy steps are all you need to ensure your email marketing remains compliant. Find how to display Sign-up on your site; most platforms will provide simple ways to integrate your email marketing account with your website.

In this way, sending emails to people who have decided to subscribe to your newsletter will protect you from any privacy law breaches. 

Of course, It is paramount to make subscribing to your email list easy. Be sure your subscribers have an easy way to opt out from receiving further communications.  

Great design is essential when you engage in email marketing; we recommend writing beautiful short stories with appropriate images keeping uniformity

The newsletter should have a pleasing layout, be easy to navigate and contain clear calls to action. CTA is important as it will direct users back to the website. 

 Key design elements:

  • Headers:   draws readers in for more.
  • Content layout: Use headings and subheadings to ensure that readers can easily understand the content at a glance.
  • Imagery: dazzling photos or brilliant illustrations that are in line with brand, service or product
  • Logos: The colour scheme should be inspired by the brand’s logo 
  • Personalised content:  address the newsletter to each subscriber by name, so each one feels special

We all have an experience of receiving a no optimised newsletter. Users are increasingly reading content on tablets and smartphones; It is crucial to ensure to optimise email content for mobile devices

How to Measure Your News letter’s Success Rate

For example, just looking at the metrics on your newsletter platform will let you see just many people open and click on links within your emails. By regularly monitoring performance, you may notice that many of your emails remain unopened. In that case, to remedy the problem, personalising copy may result in more subscribers opening and reading the newsletter; even slight extra touch may improve the open and click-through rate. 

Creating, designing, and writing a newsletter on your own, is certainly possible; but outsourcing to digital marketing agencies will ensure better results.

By all means, hiring professionals who possess the industry know-how is a smart move to make—having professionals dealing with your email campaigns will escalate the success rate of the email marketing campaigns and increase conversions.

Here at SYR Digital, we combine an SEO strategy with the best of professional content and design.

Let us explore – contact us today.

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